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Brand Spotlight: Fender Electric Guitars

By Collin Watson July 13, 2021 0 comments

Brand Spotlight: Fender Electric Guitars

Today, we're taking a closer look at Fender Electric Guitars. With such an extensive family tree that has included everyone from Jimi Hendrix to George Harrison, it's no wonder these well-known electric guitar makers have had so much success over time.

A Brief History of Fender Electric Guitars

ic: Clarence "Leo" Fender - The Man, The Genius

Clarence Leonidas "Leo" Fender's original design in 1946 was so innovative and well-built, it quickly gained popularity. The models have remained largely unchanged from the original with improvements made to improved playability and tone. Famous players include Jeff Beck, Ritchie Blackmore, Rory Gallagher Jimi Hendrix Jimmy Page Eric Clapton George Harrison Buddy Holly Bruce Springsteen among many others.

Fender Electric Guitar Models

Fender Electric guitars come in a variety of shapes and sizes. In fact, there are currently seven different production models for the Fender guitar brand alone! What's more, is that each model has its own hardware/wood//spec variations as well so you're sure to find one perfect just for you out of this expansive lineup.


The Telecaster is a versatile guitar that can be used to play practically any genre from country, jazz, and blues. The name "Tele" comes from the word "television". It was first released in the 1950s originally called Broadcaster but later renamed because Gretsch company owned rights for the name "Broadkaster". The Telecaster is an iconic model, featuring an asymmetrical body shape, single-cutaway with solid wood construction. Models come equipped with various pickups configurations, a 3-position blade switch, tone and volume knobs, and some models feature a Bigsby vibrato. 

ic: Fender Vintera Telecaster Deluxe

ic: Jason Isbell Custom Telecaster


ic: Jimi Hendrix the guitar god

The Stratocaster is a type of guitar with an asymmetrical body. It has three pickups, and the neck can be made from different types of wood such as maple or rosewood.

The introduction of the archetypical Stratocaster, featured many unique characteristics that immediately set it apart from other guitars - its double-cutaway contoured shape, extended upper horn for comfort in reaching across strings when playing higher notes on the fretboard, headstock that houses six tuning pegs along one side (called "inline"), twenty-one frets to accommodate various styles and genres of music played by this instrument; also having front routing for electronics mounted into plastic pickguard are all distinctions which make this iconic electric guitar stand out among others like it.


The Fender Jaguar is an electric guitar by Fender Musical Instruments that was introduced in 1962 as the company's top-of-the-line model. It combines a short 24" neck with features like two separate circuits for lead and rhythm, offset waist body, and deep double cutaways. Owing its roots to its ancestor, the Jazzmaster, but was not as popular as the Telecaster and Stratocaster and was taken out of production shortly after.

ic: Kurt Cobain playing a Fender Jaguar

It regained popularity during the punk rock movement of the 1970s but really took off when used by artists on alternative rock music scene in the 1980s and 1990s thanks to bands such as Sonic Youth and Nirvana.


ic: Fender American Ultra Jazzmaster Mocha Burst

The Fender Jazzmaster was designed as an expensive sibling to the Stratocaster. It made its debut in 1958 at NAMM and was marketed towards jazz and swing guitarists. It found favor among surf rock guitarists in '60s due to a few key differences from other guitars of that era, including pickup design, scale length, and controls.

The Jazzmaster is a guitar that can be played virtually any genre of music, so it's perfect for someone who wants to explore different styles.


ic: Bono playing Fender Lead during U2's War Tour 1983

The Fender Lead was originally manufactured in 1979 and was designed to be a more affordable instrument than the Telecaster or Stratocaster. The most notable feature of this guitar, besides its affordability, are: a small lightweight body with new shape, a Strat-style neck and headstock, and a hardtail bridge.


ic: Bilinda Butcher from The Pixies with her Fender Mustang

The Fender Mustang is a guitar most well known for its use in the grunge and alternative rock scenes of the 1990s. The first incarnation was introduced as an affordable student model and produced until 1982, and is now a production model. It features two single-coil pickups that are uniquely switchable, allowing the player to select series or parallel and in or out of phase when in parallel. The Mustang's vibrato is testament to the guitar's innovative design.


ic: Liz Phar playing a Fender Duo Sonic

The Fender Duo-Sonic was a student model guitar launched in the '60s. It is an affordable option for amateur musicians and features two single-coil pickups that can be switched to either bridge or neck pickup. Its 24" shorter scale length makes it very comfortable for smaller guitarists.

Fender Electric Guitar Series

Each model is further categorized by series: PlayerNoventaVinteraAmerican PerformerAmerican Professional IIAmerican Ultra, and, American Original


Fender guitars have been a household name for decades and they continue to be the most popular electric guitar brand in the music industry. The company’s history dates back to 1946 when Leo Fender created his first electric guitar and that completely revolutionised the design of the electric guitar, dramatically influencing the sound of modern music. Today, Fender guitars are still highly sought after by musicians all over the world due to their consistency in build quality and value for money. Whether you’re new to playing an instrument or looking for your next addition, it would be hard not to find something you love among these iconic instruments! If you're interested in buying a Fender guitar from Music 440 Brisbane, head into our store today or shop with us online.


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